Will Seippel | May 28, 2022

A decade ago, a Belgian research team conducted a study revealing why humans, as a population, are attracted to shiny objects.  

The study concluded that “…humans have a primal reaction to sparkle. The same shimmer from sunlight on water becomes replicated when light bounces off a reflective object. We are driven to surround ourselves with things that glisten, whether we wear them or dine at a fanciful table that glows in the candlelight.” Learn more about these sparkly collectibles that we take a shine to.